University of Guyana Library

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Enis, Ben M.

Marketing classics : a selection of influential articles / Ben M. Enis and Keith K. Cox. - 2nd ed. - Boston : Ally and Bacon, 1973. - xv, 471 p. : ill.

Includes bibliographical references.

Subjects--Topical Terms:
Marketing --addresses, essays, lectures.

LC Class. No.: HF5415 E67 1973