Hansen, Harry L., 1911-
Marketing : text, techniques, and cases /
by Harry L. Hensen.
- 3d ed.
- Homewood, Ill. : R. D. Irwin, 1967.
- xiii, 1024 p. : ill.
First published under title : Marketing : text, cases and readings.
Includes bibliographical references.
Marketing.
HF5415 / H21 1967