University of Guyana Library

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Hise, Richard T.

Basic marketing : concepts and decisions / Richard T. Hise, Peter L. Gillett, John K. Ryans, Jr. - Cambridge, Mass. : Winthrop Publishers, 1979. - xix, 572 p. : ill. ,charts , photos.

Includes bibliographical references.

ISBN: 0876260563

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / H543