Kotler, Philip.
Marketing : an introduction /
Philip Kotler, Gary Armstrong.
- 4th ed.
- Upper Saddle River, N.J. : Prentice Hall, 1997.
- 1 v. (various pagings) : col. ill. , map ,photos, graphs, charts.
Includes bibliographical references.
0132527103
Marketing.
HF5415 K625 1997