University of Guyana Library

Normal view MARC view ISBD view

Macfarlane Smith, Joan

Interviewing in market and social research.- - London : Routledge & K. Paul, 1972. - xiii, 169p.: illus.

p. [155-162].

Subjects--Topical Terms:
Interviewing.
Marketing research.
Social science research.

LC Class. No.: HF5549.5 I6 M3