Armstrong, Gary
Marketing : an introduction /
Gary Armstrong, Philip Kotler.
- 6th ed.
- Upper Saddle River, NJ. : Prentice Hall, 2003.
- 1 v. (various pagings) : ill., charts, diagrs., chiefly col. photos.
Includes bibliographical references.
0130351334 (pbk.)
Marketing.
HF5415 A76 2003