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Gatignon, Hubert

Adstrat : an advertising decision support sytems / Hubert Gatinon and Raymond R. Burke. - San Francisco, Calif. : The Scientific P., 1991. - ix, 163 p. : ill.

Includes bibliographical references.

ISBN: 0894261819 (pbk.)

Subjects--Topical Terms:
Advertising.
Decision support system.

LC Class. No.: HF5821 / G38