Wells, William, 1926-
Advertising : principles & practice /
William Wells, John Burnett, Sandra Moriarty.
- 4th ed.
- Upper Saddle River, N.J. : Prentice Hall, 1998.
- xxi, 731 p. : ill. (some col.) ;
Includes bibliographical references.
0135978815
Advertising.
HF5823 / W455 1998