University of Guyana Library

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Wright, John Sherman, 1920-

Advertising / John S. Wright, Willis L. Winter, Jr., Sherilyn K. Zeigler. - 5th ed. - New York : McGraw-Hill, 1982. - xiv, 545 p., [16] p. of plates : ill. (some col.)

Includes bibliographies.

ISBN: 007072069X

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5823 / W7 1982