University of Guyana Library

Normal view MARC view ISBD view

Greyser, Stephen A

Cases in advertising and communications management / Stephen A. Greyser. - 2d ed. - Englewood Cliffs, N.J. : Prentice-Hall, 1981. - xviii, 644 p. : ill.

Includes bibliographical references.

ISBN: 0131185136

Subjects--Topical Terms:
Advertising--Management--United States--Case studies.
Advertising--Communication systems--United States--Case studies.

LC Class. No.: HF5827 / G75 1981