University of Guyana Library

Normal view MARC view ISBD view

Rogers, Everett M

Communication of innovations : a cross-cultural approach / [by] Everett M Rogers with F. Floyd Shoemaker. - - 2nd ed. - - New York : Free Press, 1971. - xix, 476 p. : ill.

First ed. published in 1962 under title : Diffusion of innovations.

Bibliography: p. 387-466.

Subjects--Topical Terms:
Social change .
Technological innovations - --social aspects.
Diffusion of innovations.

LC Class. No.: HM101 R57 1971.