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Engel, James F

Consumer behavior / [by] James F. Engel, David T. Kollat [and] Roger D. Blackwell. - New York : Holt, Rinehart, and Winston [1968] - xiv, 652 p. : illus. - (Holt, Rinehart, and Winston marketing series) .

Includes bibliographical references.

Subjects--Topical Terms:
Consumer behavior.
Marketing research.

LC Class. No.: HF5415.3 / E53