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Balsley, Ronald D.

Selling : marketing personified / Ronald D. Balsley, E. Patricia Birsner. - Chicago : The Dryden P., 1987. - xxv, 468 p. : ill., charts, photos.

Includes bibliographical references.

ISBN: 0030706289.

Subjects--Topical Terms:
Selling.

LC Class. No.: HF5438 .25 B33