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Zikmund,William G
Exporing marketing research/ William G. zikumund- - 5th ed.- - ForthWorth, Tex.:Dryden P., 1994 - xxiv,818p.: ill,Charts digars,Photos
Includes bibliographical references.
ISBN:
0-03-098136-0
LC Class. No.:
HF 5415.2 Z54 1994
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