University of Guyana Library

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Urban, Glen L

Advanced marketing strategy : phenomena, analysis, and decisions / Glen L, Urban, Steven H. Star. - Englewood Cliffs, N.J. : Prentice Hall, 1991 - xx, 563 p.

ISBN: 0138519404

Subjects--Topical Terms:
Marketing--Management.
Strategic planning.

LC Class. No.: HF5415.13 / U73