University of Guyana Library

Normal view MARC view ISBD view

Hoyer, Wayne D

Consumer behavior / Wayne D. Hoyer, Deborah J. MacInnis. - Boston : Houghton Mifflin, 1997. - xxviii, 675 p. : ill. (some col.), col. map

Includes bibliographical references.

ISBN: 0395665922

Subjects--Topical Terms:
Consumer behavior.

LC Class. No.: HF5415.3 / H69