Kotler, Philip.
Marketing : an introduction /
Philip Kotler, Gary Armstrong.
- 4th ed.
- Upper Saddle River, N.J. : Prentice Hall, c1997.
- 1 v. (various pagings) : col. ill. , map ;
"Instructor's free copy"--Cover. Map of the world in 1997 on endpapers.
Includes bibliographical references and indexes.
0132527103 8120311787
Marketing.
HF5415.K625 1997