University of Guyana Library

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Reynolds, Fred D

Consumer behavior / Fred D. Reynolds and William D. Wells. - New York : McGraw-Hill, 1977. - x, 422 p. : ill. - (McGraw-Hill series in marketing) .

Includes bibliographical references

ISBN: 0070520313

Subjects--Topical Terms:
Consumers.

LC Class. No.: HF5415.3 / R48