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Mitchell, Ivor S

Cultural dimensions of marketing strategies / Ivor S. Mitchell. - - [New Brunswick, N.Y. : Rucgers University, 1997.] - [247] - 269 p. : ill., diagrs., graphs.

Photocopied from the review of Black Political Economy.

Bibliography : p. 261.

Subjects--Topical Terms:
Consumers.
Consumers' preferences.
Market surveys.
Consumers - U.S.
Consumers - Guyana.
Culture.

LC Class. No.: HF 5415 .3 M58