University of Guyana Library

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Loudon, David L.

Consumer behavior : concepts and applications / D. L.Loudon, Albert J. Della Bitta. - 2nd ed. - - New York : McGraw-Hill, 1984. - xix, 727

ISBN: 0070387583

Subjects--Topical Terms:
Consumers.

LC Class. No.: HF 5415 .3 L68 1984