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Kassarjian, Harold H

Perspectives in consumer behavior. Editors : Harold H. Kassarjian [and] Thomas S. Robertson. - [Glenview, Ill.] Scott, Foresman, 1968. - 568p. illus.

Bibliography : p. [527]-558.

Subjects--Topical Terms:
Consumers - Addresses, essays, lectures.
Motivation research (Marketing) - Addresses, essays, lectures.

LC Class. No.: HF 5415.3 K3