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Engle, James F.

Consumer behavior / James F. Engle, Roger D. Blackwell, Paul W. Minoard. - - 6th ed. - - Chicago : Dryden P., 1990. - xxvii, [826] p. : ill., charts, diagrs, photos.

ISBN: 0030288827 (pbk.)

Subjects--Topical Terms:
Consumer behavior.
Marketing research.

LC Class. No.: HF 5415 .3 E53 1990