University of Guyana Library

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Schults, Randall L.

Cases in marketing research / Randall L. Schults, Gerald Zaltman, Phillip C. Burger. - - Hinsdale, Ill. : Dryden, 1975. - xvii, 270 p. : charts, graphs, maps.

Include bibliographical references.

ISBN: 003013966x

Subjects--Topical Terms:
Marketing research - Cases.

LC Class. No.: HF 5415 .2 .838