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Sciglimpaglia, Donald

Applied marketing research / Donald Sciglimpaglia. - Chicago : The Dryden P., 1982. - xi, 335 p : charts, graphs. - (The Dryden Press service in marketing) .

ISBN: 0030576342 (pbk.)

Subjects--Topical Terms:
Marketing research.
Marketing surveys.

LC Class. No.: HF5415.2 / S35