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Pride, William M

Marketing : concepts and strategies / William M. Pride, O.C. Ferrell. - Boston : Houghton Mifflin, 2006. - xxiv, [712] p. : ill., charts, diagrs., photos., graphs, maps.

Includes bibliographical references.

ISBN: 0618474463 (pbk.)

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / P74