Keegan, Warren J
Global marketing management /
Warren J. Keegan.
- 5th ed.
- Englewood Cliffs, N.J. : Prentice Hall, 1995.
- [xx], 828 p. : ill., charts, graphs.
Includes bibliographical references.
0133591344
Export marketing--Management.
Export marketing--Management--Case studies.
HF1416 / K44 1995