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Malhotra, Naresh K

Basic marketing research : applications to contemporary issues / Naresh K. Malhotra. - Upper Saddle River, N.J. : Prentice Hall, 2002. - xxxiii, 685 p. : ill., charts, photos. Accompanied by CD : SPSS Student edition 10.0 for windows.

Includes bibliographical references.

ISBN: 0133768562.

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / M34