University of Guyana Library

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Lehmann, Donald R

Marketing research and analysis / Donald R. Lehmann. - 2nd ed. - Homewood, Ill. : Richard D. Irwin, 1985. - xvi, 812 p. : ill., graphs.

Includes bibliographical references.

ISBN: 0256030847

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415.2 / L44 1985