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Kinnear, Thomas C.

Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor. - 4th ed. - New York : McGraw Hill, 1991. - xxi, 856 p. : ill, charts, photos. - (McGraw Hill, series in marketing). .

Includes bibliographical references.

ISBN: 0070347573

Subjects--Topical Terms:
Marketing research.
Marketing --Management

LC Class. No.: HF5415 .2 K53 1991