Grover, Rajiv
Theory and simulation of market-forced management /
Rajiv Grover.
- Fort Worth : The Dryden P., 1995.
- [274] p. : charts, graphs.
Bibliography : p. [R1] - R8
0030101166 (pbk.)
Marketing research.
Sales management.
Marketing --Management.
HF5415.2 / G76