University of Guyana Library

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Greenbaum, Thomas L

The handbook for focus group research / Thomas L. Greenbaum. - Rev. and expanded ed. - New York : Lexington Books, 1993. - xviii, 222 p. : ill., diagrs., tables.

ISBN: 0669277991.

Subjects--Topical Terms:
Marketing research.
Focused group interviewing.

LC Class. No.: HF5415.2 / G695 1993