University of Guyana Library

Normal view MARC view ISBD view

Crimp, Margaret

The marketing research process / Margaret Crimp. - 3rd ed. - New York : Prentice Hall, 1990. - xiii, 336 p. : ill., graphs.

Includes bibliographical references.

ISBN: 0135565154 (pbk.)

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / C75 1990