Churchill, Gilbert A.
Basic marketing research /
Gilbert A. Churchill. -
- 2nd ed. -
- Fort Worth, Texas : The Dryden Press, 1992.
- xxi, 839 p. charts, photos, graphs.
Includes bibliographical references.
0030753783 (pbk).
Marketing research.
HF 5415 .2 C49 1992 (a)