University of Guyana Library

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Churchill, Gilbert A

Basic marketing research / Gilbert A. Churchill. - 2nd ed. - New York : The Dryden P., 1992. - xxi, 837 p. : charts, photos., graphs.

Includes bibliographical references.

ISBN: 0030540178.

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / C49 1992