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Urban, Glen L.

Design and marketing of new products / Glen L. Urban, John R. Hauser. - 2nd ed. PrenticeHall International Editions - Englewood Cliffs, N.J. : Prentice Hall, 1993. - xxvii, 701 p. : ill, charts, diagrs., photos., graphs.

Bibliography : p. 667-692.

ISBN: 0132016664 (pbk).

Subjects--Topical Terms:
New products.
Design, Industrial --United States.

LC Class. No.: HF5415 .153 U72 1993