University of Guyana Library

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Webster, Frederick E

Market-driven management / Frederick E. Webster. - New York : John Wiley, 1994. - xvi, 319 p. - (The Portable MBA Series) .

Includes bibliographical references.

ISBN: 0471595764

Subjects--Topical Terms:
Marketing--Management.
Customer satisfaction.

LC Class. No.: HF5415.13 / W467