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Smith, Samuel Van Dyke

Readings in marketing information systems : a new era in marketing research / Samuel V. Smith, Richard H. Brien, James E. Stafford. - Boston, Mass. : Houghton Mifflin, 1968. - xii, 399 p. : ill.

Includes bibliographical references.

Subjects--Topical Terms:
Marketing --Management.
Marketing research.

LC Class. No.: HF5415.13 / S65