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Semenik, Richard J

Principles of marketing : a global perspective / Richard J. Semenik, Gary J. Bamoosy, Christopher R. W. Vaughan. - - Canadian ed. - Scarborough, Ont. : Nelson Canada, 1995. - xxii, 709 p. :., charts, photos., ports., graphs.

Includes bibliographical references.

ISBN: 0176049428

Subjects--Topical Terms:
Marketing --Management.

LC Class. No.: HF5415.13 / S467