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Rewoldt, Stewart Henry, 1922-

Introduction to marketing management : text and cases / Steward H. Rewoldt, James D. Scott, Martin R. Warshaw. - 3rd ed. - Homewood, Ill. : R. D. Irwin, 1977. - xv, 755 p. : ill.

Includes bibliographical references.

ISBN: 0256019282

Subjects--Topical Terms:
Marketing --Management.

LC Class. No.: HF5415.13 / R49 1977