University of Guyana Library

Normal view MARC view ISBD view

Quelch, John A.

Marketing management : text and cases / John A Quelch, Robert J. Dolan, Thomas J. Kosnik. - Homewood, IL : Irwin, 1993. - xiii, 848 p. : ill, charts, diagrs., photos, graphs. - (The Irwin series in marketing) .

ISBN: 0256109559.

Subjects--Topical Terms:
Marketing --management.
Marketing --Case studies. --management

LC Class. No.: HF5415 .13 Q45