University of Guyana Library

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PeterJ. Paul

A preface to marketing management / J. Paul Peter [and] James H. Donnelly. - - 3rd ed. - - Plano, Tex : Business Pub., 1985. - x, 295 p.

Includes bibliographical references

ISBN: 0256032734

Subjects--Topical Terms:
Marketing management.

LC Class. No.: HF 5415 .13 P48 1985