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Peter, J. Paul

Marketing management : knowlege and skills : text, analysis, cases, plans / J. Paul Peter, James H. Donnelley, Jr. - 3rd ed. - Homewood, Ill : Irwin, 1992. - xvi, 943 p. : ill., charts, photos., ports., graphs.

Includes bibliographical references.

ISBN: 0256092257

Subjects--Topical Terms:
Marketing --Management.
Marketing --Management--Case studies.

LC Class. No.: HF5415.13 / P48 1992