University of Guyana Library

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Perspectives on strategic marketing management / [edited by] Roger A. Kerin, Robert A. Peterson. - 2nd ed. - Boston : Allan and Dacon, 1982. - xiii, 483 p.

Includes bibliographical references.

ISBN: 0205079229 (pbk.)

Subjects--Topical Terms:
Marketing --Management --Addresses, essays, lectures.

LC Class. No.: HF5415.13 / P477 1983