University of Guyana Library

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Peter, Paul J

A preface to marketing management / J. Paul Peter, James H. Donnelly. - Burr Ridge, Ill : Irwin, 1994. - xii, 352 p. : ill.

ISBN: 0256122512 (pbk.)

Subjects--Topical Terms:
Marketing --Management.

LC Class. No.: HF5415.13 / P48 1994