Phelps, Dudley Maynard, 1897-

Marketing management / by D. Maynard Phelps and J. Howard Westing. - 3rd ed. - Homewood, Ill. : R.C. Irwin, 1968. - xv, 925 p. : illus.

Includes bibliographies


Marketing management.
Sal. es management

HF5415 .13 P4 1968