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Montgomery, David Bruce

Management science in marketing [by] David B. Montgomery and Glen L. Urban. - Englewood Cliffs, N.J., Prentice-Hall, 1969. - xix, 376p. - (Prentice-Hall, international series in management). .

Includes bibliographical references.

Subjects--Topical Terms:
Marketing management.

LC Class. No.: HF 5415 .13 M66