University of Guyana Library

Normal view MARC view ISBD view

Marketing strategy / [et al.]. O.C. Ferrell... - Fort worth, Tex. : Dryden P., 1998. - xx, 407 p. : ill., charts.

Includes bibliographical references.

ISBN: 0030248019 (pbk.)

Subjects--Topical Terms:
Marketing --Management.
Marketing --Management --Case studies.

LC Class. No.: HF5415 .13 M3754