University of Guyana Library

Normal view MARC view ISBD view

Ferrell, O. C

Strategic Marketing management : text and cases / O. C. Ferrell, George H. Lucas, Jr., David Luck. - Cincinnati, Ohio : College Division, South-Western Pub., 1994. - xv, 400 p. : ill.

Includes bibliographical references.

ISBN: 0538828234

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / F469 1994