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McCarthy, Edmund Jerome

Learning aid for use with 'Basic marketing : a managerial approach' / E. Jerome McCarthy, Andrew A. Brogowicz. - 5th ed. - Homewood, Ill. : R.D. Irwin, 1975. - ix, 438 p. : ill.

Subjects--Topical Terms:
Marketing --Study and teaching. --Management

LC Class. No.: HF5415 .13 M313 1975