Kotler, Philip
Marketing management : analysis, planning, implementation, and control /
Philip Kotler. -
- 7th ed. -
- Englewood Cliffs, N.J. : Prentice Hall, Inc., 1991.
- xxvi, 756 p. : ill, graphs
Includes bibliographical references.
0135524806
Marketing - Management.
HF 5415 .13 K68 1991